Article | ServDes.2014 Service Future; Proceedings of the fourth Service Design and Service Innovation Conference; Lancaster University; United Kingdom; 9-11 April 2014 | Resource Oriented Service Ideation: Integrating S-D Logic with Service Design Techniques
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Title:
Resource Oriented Service Ideation: Integrating S-D Logic with Service Design Techniques
Author:
Masanao Takeyama: Keio University, Tokyo, Japan Kahoru Tsukui: Keio University, Tokyo, Japan Yoshitaka Shibata: Hitachi, Ltd., Tokyo, Japan
Download:
Full text (pdf)
Year:
2014
Conference:
ServDes.2014 Service Future; Proceedings of the fourth Service Design and Service Innovation Conference; Lancaster University; United Kingdom; 9-11 April 2014
Issue:
099
Article no.:
033
Pages:
344-353
No. of pages:
10
Publication type:
Abstract and Fulltext
Published:
2014-06-25
ISBN:
978-91-7519-280-2
Series:
Linköping Electronic Conference Proceedings
ISSN (print):
1650-3686
ISSN (online):
1650-3740
Publisher:
Linköping University Electronic Press; Linköpings universitet


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Although the importance of Service-Dominant (S-D) logic is recently recognized among service designers; they still have barriers in applying the perspective to design practices due to the lack of appropriate tools and techniques to operationalize its conceptual strengths. To advance the integration of S-D logic into service design; this paper introduces a resource-oriented service design approach that focuses on representing and reconfiguring value co-creation. In particular; a service ideation technique called ROSI; along with two representation tools named resource integration map and resource availability table; is developed based on the concepts of resource integration (Vargo & Lusch; 2008) and value constellation (Norman & Ramirez; 1993); and the characterization of discontinuous service innovation from the perspective of S-D logic (Michel; Brown; & Gallen; 2008). This paper then shows how the introduced approach facilitates the ideation of innovative services and also discusses its future research possibilities.

Keywords: S-D logic; resource integration; co-creation; discontinuous innovation

ServDes.2014 Service Future; Proceedings of the fourth Service Design and Service Innovation Conference; Lancaster University; United Kingdom; 9-11 April 2014

Author:
Masanao Takeyama, Kahoru Tsukui, Yoshitaka Shibata
Title:
Resource Oriented Service Ideation: Integrating S-D Logic with Service Design Techniques
References:

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ServDes.2014 Service Future; Proceedings of the fourth Service Design and Service Innovation Conference; Lancaster University; United Kingdom; 9-11 April 2014

Author:
Masanao Takeyama, Kahoru Tsukui, Yoshitaka Shibata
Title:
Resource Oriented Service Ideation: Integrating S-D Logic with Service Design Techniques
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