Article | ServDes.2014 Service Future; Proceedings of the fourth Service Design and Service Innovation Conference; Lancaster University; United Kingdom; 9-11 April 2014 | How to Get a Leader to Talk: Tangible Objects for Strategic Conversations in Service Design Link�ping University Electronic Press Conference Proceedings
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Title:
How to Get a Leader to Talk: Tangible Objects for Strategic Conversations in Service Design
Author:
Simon Clatworthy: The Oslo School of Architecture and Design, AHO, Oslo, Norway Robin Oorschot: Delft University of Technology, TU Delft, The Netherlands Berit Lindquister: The Oslo School of Architecture and Design, AHO, Oslo, Norway
Download:
Full text (pdf)
Year:
2014
Conference:
ServDes.2014 Service Future; Proceedings of the fourth Service Design and Service Innovation Conference; Lancaster University; United Kingdom; 9-11 April 2014
Issue:
099
Article no.:
026
Pages:
270-280
No. of pages:
11
Publication type:
Abstract and Fulltext
Published:
2014-06-25
ISBN:
978-91-7519-280-2
Series:
Linköping Electronic Conference Proceedings
ISSN (print):
1650-3686
ISSN (online):
1650-3740
Publisher:
Linköping University Electronic Press; Linköpings universitet


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This paper presents explorative work investigating how tangible objects can assist the understanding and discussion of the strategic implications of future scenarios. The paper draws upon theory and practice from co-design; particularly from the area of collaborative workshops using gaming; objects and tangible tools. Three iterations of objects were developed; then evaluated through discussions with leaders in three commercial service providers. The results show that the tangible objects encouraged efficient and effective discussion and reflection regarding strategic implications of future scenarios. Further; they directed the discussion towards unexpected areas and helped the leaders gain an overview that supported meaningful discussion of future strategy. The paper contributes to the field of Service Design by bridging co-design and service design and introducing tangible models; particularly as a tool for strategic discussion. It describes the development process and the results and discusses the important role that tangible objects might play in the future service co-design process.

Keywords: co-design; tangible objects; business strategy

ServDes.2014 Service Future; Proceedings of the fourth Service Design and Service Innovation Conference; Lancaster University; United Kingdom; 9-11 April 2014

Author:
Simon Clatworthy, Robin Oorschot, Berit Lindquister
Title:
How to Get a Leader to Talk: Tangible Objects for Strategic Conversations in Service Design
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ServDes.2014 Service Future; Proceedings of the fourth Service Design and Service Innovation Conference; Lancaster University; United Kingdom; 9-11 April 2014

Author:
Simon Clatworthy, Robin Oorschot, Berit Lindquister
Title:
How to Get a Leader to Talk: Tangible Objects for Strategic Conversations in Service Design
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