Article | ServDes.2014 Service Future; Proceedings of the fourth Service Design and Service Innovation Conference; Lancaster University; United Kingdom; 9-11 April 2014 | Service Design as an Approach to New Service Development: Reflections and Future Studies Link�ping University Electronic Press Conference Proceedings
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Title:
Service Design as an Approach to New Service Development: Reflections and Future Studies
Author:
Eun Yu: ImaginationLancaster, Lancaster University, UK Daniela Sangiorgi: ImaginationLancaster, Lancaster University, UK
Download:
Full text (pdf)
Year:
2014
Conference:
ServDes.2014 Service Future; Proceedings of the fourth Service Design and Service Innovation Conference; Lancaster University; United Kingdom; 9-11 April 2014
Issue:
099
Article no.:
019
Pages:
194-204
No. of pages:
11
Publication type:
Abstract and Fulltext
Published:
2014-06-25
ISBN:
978-91-7519-280-2
Series:
Linköping Electronic Conference Proceedings
ISSN (print):
1650-3686
ISSN (online):
1650-3740
Publisher:
Linköping University Electronic Press; Linköpings universitet


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This paper illustrates how; although Service Design has been described as evolving from a narrow description of a phase in New Service Development (NSD) to an approach to Service Innovation; the current Service Design research is still focused on the initial stages of NSD. Comparing existing Service Design research with foundational knowledge on NSD; the authors have proposed two complementary directions for future Service Design studies: 1) the expansion of ‘service design as a phase’ to investigate how Service Design processes and outcomes can be better linked with and integrated within the development and implementation stages of NSD; and 2) the application of ‘Service Design as an approach’ studying how current human-centred design methods could be extended and adapted for service system development and delivery; and how ‘designerly’ ways of innovating could inform the overall NSD process.

Keywords: New service development; service design; service innovation

ServDes.2014 Service Future; Proceedings of the fourth Service Design and Service Innovation Conference; Lancaster University; United Kingdom; 9-11 April 2014

Author:
Eun Yu, Daniela Sangiorgi
Title:
Service Design as an Approach to New Service Development: Reflections and Future Studies
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ServDes.2014 Service Future; Proceedings of the fourth Service Design and Service Innovation Conference; Lancaster University; United Kingdom; 9-11 April 2014

Author:
Eun Yu, Daniela Sangiorgi
Title:
Service Design as an Approach to New Service Development: Reflections and Future Studies
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