Article | ServDes.2014 Service Future; Proceedings of the fourth Service Design and Service Innovation Conference; Lancaster University; United Kingdom; 9-11 April 2014 | Servitization of Products as an Approach For Design-Driven Innovation
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Title:
Servitization of Products as an Approach For Design-Driven Innovation
Author:
Ehsan Baha: Department of Industrial Design, Eindhoven University of Technology, Eindhoven, The Netherlands Aylin Groenewoud: Department of Industrial Design, Eindhoven University of Technology, Eindhoven, The Netherlands Koert van Mensvoort: Department of Industrial Design, Eindhoven University of Technology, Eindhoven, The Netherlands
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Full text (pdf)
Year:
2014
Conference:
ServDes.2014 Service Future; Proceedings of the fourth Service Design and Service Innovation Conference; Lancaster University; United Kingdom; 9-11 April 2014
Issue:
099
Article no.:
015
Pages:
154-163
No. of pages:
10
Publication type:
Abstract and Fulltext
Published:
2014-06-25
ISBN:
978-91-7519-280-2
Series:
Linköping Electronic Conference Proceedings
ISSN (print):
1650-3686
ISSN (online):
1650-3740
Publisher:
Linköping University Electronic Press; Linköpings universitet


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In this paper we present how the meaning of a product can radically be innovated through add-on services and related service support products to the existing product instead of significantly redesigning it. We explore and investigate this assertion with an action-oriented case study using a research through design approach. Our research was done within the Dutch fashion industry together with a fashion label specialized in handmade knitwear. As a result two services; ‚ÄėMeet Your Knitter‚Äô and ‚ÄėOur Garment‚Äô; were designed and added to an exclusive garment line. Early probing indicated an innovation in the meaning of the garments through servitization. In general; we conclude that servitization of products can be a promising approach for design-driven innovation. This is especially interesting for firms that would like to probe and experiment with service design for meaning innovations. However; more research is required to fully understand and utilize the suggested approach.

Keywords: design-driven innovation; handmade fashion industry; servitization of products

ServDes.2014 Service Future; Proceedings of the fourth Service Design and Service Innovation Conference; Lancaster University; United Kingdom; 9-11 April 2014

Author:
Ehsan Baha, Aylin Groenewoud, Koert van Mensvoort
Title:
Servitization of Products as an Approach For Design-Driven Innovation
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ServDes.2014 Service Future; Proceedings of the fourth Service Design and Service Innovation Conference; Lancaster University; United Kingdom; 9-11 April 2014

Author:
Ehsan Baha, Aylin Groenewoud, Koert van Mensvoort
Title:
Servitization of Products as an Approach For Design-Driven Innovation
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