Article | Proceedings from the 50th Societas Ethica Annual Conference 2013. Climate Change; Sustainability; and an Ethics of an Open Future. August 22-25; 2013; Soesterberg; The Netherlands | The Effects of Rewards on Spillover in Environmental Behaviours: Monetary vs Praise Rewards Link�ping University Electronic Press Conference Proceedings
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Title:
The Effects of Rewards on Spillover in Environmental Behaviours: Monetary vs Praise Rewards
Author:
Pietro Lanzini: Ca´ Foscari University, Italy
Download:
Full text (pdf)
Year:
2013
Conference:
Proceedings from the 50th Societas Ethica Annual Conference 2013. Climate Change; Sustainability; and an Ethics of an Open Future. August 22-25; 2013; Soesterberg; The Netherlands
Issue:
098
Article no.:
012
Pages:
163-177
No. of pages:
15
Publication type:
Abstract and Fulltext
Published:
2014-08-21
ISBN:
978-91-7519-289-5
Series:
Linköping Electronic Conference Proceedings
ISSN (print):
1650-3686
ISSN (online):
1650-3740
Publisher:
Linköping University Electronic Press; Linköpings universitet


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The paper focuses on the so-called spillover effect in the environmental domain; or the tendency of individuals adopting a specific green behaviour to behave environment-friendly also in other; not related contexts. Different psychological mechanisms explaining this process have been singled out in literature (e.g.: Self Perception Theory; Cognitive Dissonance Theory; etc). However; there is no general agreement neither on the strength nor on the drivers of spillover. The study provides a value added to literature by analyzing the role played by specific factors (so far neglected) in hindering or spurring spillover: monetary and non-monetary rewards. A real-life experiment is carried out on a sample of undergraduate students from Aarhus University (Denmark); based on a panel study with online surveys filled in twice: before and after the experimental intervention. The latter consists of encouraging the uptake of a specific green behaviour (purchase of sustainable products) for a period of 6 weeks; investigating the effects on different behavioural domains and the role played by incentives. Results show how the nature of incentives has a relevant direct impact on the behaviours being incentivized; whereas no significant spillover effect to other behavioural domains is detected.

Keywords: Spillover; Sustainability; Rewards; Motivation

Proceedings from the 50th Societas Ethica Annual Conference 2013. Climate Change; Sustainability; and an Ethics of an Open Future. August 22-25; 2013; Soesterberg; The Netherlands

Author:
Pietro Lanzini
Title:
The Effects of Rewards on Spillover in Environmental Behaviours: Monetary vs Praise Rewards
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Proceedings from the 50th Societas Ethica Annual Conference 2013. Climate Change; Sustainability; and an Ethics of an Open Future. August 22-25; 2013; Soesterberg; The Netherlands

Author:
Pietro Lanzini
Title:
The Effects of Rewards on Spillover in Environmental Behaviours: Monetary vs Praise Rewards
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