The Mostra dOltremare; the great colonial exhibition that opened in Naples in May 1940 provides perhaps the most significant example of the evolution that took place in Italian colonial representations in exhibitions and fairs at home and abroad in the modern period. It was organized to celebrate the expansion of the Italian colonization by means of a multifaceted communication approach; abundance of financial resources; modern display techniques and the deployment of well-known propaganda methods to show the opportunities provided by Italys overseas empire. Organized in the months following the conquest of Ethiopia; the Mostra doltremare; envisaged to be celebrated every three years; was presented as "the largest and most complete survey of the force of Italian expansion overseas; from Caesar to Mussolini". Indeed; rather than offering a narrowly focused presentation; the material was organized into different sections that presented the historical; geographical and economic dimensions of Italys colonies; as well as offering a series of entertainment venues. The overall effect of this wide array of displays was a manifestly hybrid experience that quite literally transposed the colonial context into the metropolis.