Article | Proceedings of the 2nd CIRP IPS2 Conference 2010; 14-15 April; Linköping; Sweden | IPS² in China - A Systematic Approach for Market Entry

Title:
IPS² in China - A Systematic Approach for Market Entry
Author:
Robert Schmitt: Department of Production Quality and Metrology, Fraunhofer Institute for Production Technology IPT, Germany Sven Schumacher: Department of Production Quality and Metrology, Fraunhofer Institute for Production Technology IPT, Germany
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Year:
2010
Conference:
Proceedings of the 2nd CIRP IPS2 Conference 2010; 14-15 April; Linköping; Sweden
Issue:
077
Article no.:
065
Pages:
507-512
No. of pages:
6
Publication type:
Abstract and Fulltext
Published:
2012-10-11
ISBN:
978-91-7393-381-0
Series:
Linköping Electronic Conference Proceedings
ISSN (print):
1650-3686
ISSN (online):
1650-3740
Publisher:
Linköping University Electronic Press; Linköpings universitet


When establishing a service business in China; especially western small and medium-sized enterprises face several challenges. Therefore; an approach has been developed within a research project; which aims to support western industrial service suppliers in realizing their market entry in China successfully by offering methods and tools for the most challenging aspects of the process of internationalization on a web-based knowledge platform. The paper will focus on a self-assessment tool for companies’ competencies in the process of internationalization and a tool which supports in choosing the adequate organizational form for a market entry in China.

Keywords: Internationalization; Self-Assessment; Organizational form; Industrial Service; China; Industrial Product-Service System

Proceedings of the 2nd CIRP IPS2 Conference 2010; 14-15 April; Linköping; Sweden

Author:
Robert Schmitt, Sven Schumacher
Title:
IPS² in China - A Systematic Approach for Market Entry
References:

[1] National Bureau of Statistics of China; 2009; Statistical Yearbook 2008; Beijing


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[4] Australian Government; Department of Foreign Affairs and Trade; 2005; Unlocking China’s Services Sector; Adcorp Canberra


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[12] European Union Chamber of Commerce in China; Roland Berger Strategy Consultants: European Chamber Business Confidence Survey 2009


[13] Gebauer; H.; Meier; K.; 2005; Wachstum durch Dienstleistungen: Heutiges und zuk√ľnftiges Dienstleistungsangebot; SWISSMEM 1.2005-D; Zurich


[14] European Union Chamber of Commerce in China; Roland Berger Strategy Consultants: European Chamber Business Confidence Survey 2008


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[16] Haas; H.-D.; Neumair S.-M.; 2006; Internationale Wirtschaft: Rahmenbedingungen; Akteure; räumliche Prozesse; Oldenbourg; Munich


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Proceedings of the 2nd CIRP IPS2 Conference 2010; 14-15 April; Linköping; Sweden

Author:
Robert Schmitt, Sven Schumacher
Title:
IPS² in China - A Systematic Approach for Market Entry
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