Article | Proceedings of the 2nd CIRP IPS2 Conference 2010; 14-15 April; Linköping; Sweden | Business Model innovation paths and success in the machine tool industry

Title:
Business Model innovation paths and success in the machine tool industry
Author:
G. Copani: ITIA-CNR – Institute of Industrial Technologies and Automation, Milano, Italy S. Marvulli: ITIA-CNR – Institute of Industrial Technologies and Automation, Milano, Italy G. Lay: Fraunhofer Institute for Systems and Innovation Research ISI, Karlsruhe, Germany S. Biege: Fraunhofer Institute for Systems and Innovation Research ISI, Karlsruhe, Germany D. Buschak: Fraunhofer Institute for Systems and Innovation Research ISI, Karlsruhe, Germany
Download:
Full text (pdf)
Year:
2010
Conference:
Proceedings of the 2nd CIRP IPS2 Conference 2010; 14-15 April; Linköping; Sweden
Issue:
077
Article no.:
056
Pages:
437-444
No. of pages:
8
Publication type:
Abstract and Fulltext
Published:
2012-10-11
ISBN:
978-91-7393-381-0
Series:
Linköping Electronic Conference Proceedings
ISSN (print):
1650-3686
ISSN (online):
1650-3740
Publisher:
Linköping University Electronic Press; Linköpings universitet


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Service-oriented business models are regarded as one of the main competitive priority for European machine builders willing to keep their global leadership; menaced by the growth of Asiatic competitors and by the financial crisis. Despite the efforts of the research community and of industrial companies in the direction of servitization; there is empirical evidence that only few companies successfully innovated their business model. In this paper; the results of an European case study research are reported; aimed at the understanding of business model innovation mechanisms and success in the machine tool sector. Companies resulted distributed in different clusters; each of them characterized by different business model innovation levels; strategic consciousness and achieved performance. The clusters suggest the existence of three alternative paths of business model innovation; which are described in the paper; showing specific innovation mechanisms that can be followed.

Keywords: Business model; machine tools; services; service strategy

Proceedings of the 2nd CIRP IPS2 Conference 2010; 14-15 April; Linköping; Sweden

Author:
G. Copani, S. Marvulli, G. Lay, S. Biege, D. Buschak
Title:
Business Model innovation paths and success in the machine tool industry
References:

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Proceedings of the 2nd CIRP IPS2 Conference 2010; 14-15 April; Linköping; Sweden

Author:
G. Copani, S. Marvulli, G. Lay, S. Biege, D. Buschak
Title:
Business Model innovation paths and success in the machine tool industry
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