Article | Proceedings of the 2nd CIRP IPS2 Conference 2010; 14-15 April; Linköping; Sweden | Exploring Modes of Innovation in Services
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Exploring Modes of Innovation in Services
Lars Witell: Service Research Center, Karlstad University, Karlstad, Sweden Ida Gremyr: Division of Quality Sciences, Chalmers University of Technology, G√∂teborg, Sweden Nina Löfberg: Service Research Center, Karlstad University, Karlstad, Sweden Bo Edvardsson: Service Research Center, Karlstad University, Karlstad, Sweden Anders Fundin: Volvo Construction Equipment AB, Eskilstuna, Sweden
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Proceedings of the 2nd CIRP IPS2 Conference 2010; 14-15 April; Linköping; Sweden
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Manufacturing companies differentiating their offerings with new services need to combine both product and service innovation. We study how service development is influenced by (a) the choice of separation or integration of service development and (b) the modes of innovation. Our results show that service development often is more structured if services are developed separately. Furthermore; service innovations often follow a sequence of innovation modes different from those of product innovations. Since different innovation modes benefit from varying degree of structure in the development process; many companies find it hard to develop products and services within the same development project.

Keywords: Service development; Service Innovation; Innovation Modes; Multiple Case Study; Manufacturing Firms.

Proceedings of the 2nd CIRP IPS2 Conference 2010; 14-15 April; Linköping; Sweden

Lars Witell, Ida Gremyr, Nina Löfberg, Bo Edvardsson, Anders Fundin
Exploring Modes of Innovation in Services

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Proceedings of the 2nd CIRP IPS2 Conference 2010; 14-15 April; Linköping; Sweden

Lars Witell, Ida Gremyr, Nina Löfberg, Bo Edvardsson, Anders Fundin
Exploring Modes of Innovation in Services
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