Article | Proceedings of the 2nd CIRP IPS2 Conference 2010; 14-15 April; Linköping; Sweden | How to educate customers about industrial product service systems - the role of providing information

Title:
How to educate customers about industrial product service systems - the role of providing information
Author:
Mario Rese: Marketing Department, Ruhr-University Bochum, Germany Wolf Strotmann: Marketing Department, Ruhr-University Bochum, Germany Judith Gesing: Marketing Department, Ruhr-University Bochum, Germany Markus Karger: Marketing Department, Ruhr-University Bochum, Germany
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Full text (pdf)
Year:
2010
Conference:
Proceedings of the 2nd CIRP IPS2 Conference 2010; 14-15 April; Linköping; Sweden
Issue:
077
Article no.:
004
Pages:
27-33
No. of pages:
7
Publication type:
Abstract and Fulltext
Published:
2012-10-11
ISBN:
978-91-7393-381-0
Series:
Linköping Electronic Conference Proceedings
ISSN (print):
1650-3686
ISSN (online):
1650-3740
Publisher:
Linköping University Electronic Press; Linköpings universitet


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So called industrial Product-Service Systems (IPS²) are of growing importance in today’s globalized economies. As is the case with all kinds of innovative problem solutions; however; the potential of IPS² to solve specific problems needs to be recognized by customers. It is therefore necessary for suppliers to educate about this potential by informing about IPS². As ill selected information provision might lead to rejection of IPS²; adequate information strategies need to be developed. These information strategies are the main focus of this contribution. We focus on necessary steps for developing information strategies; such as the generation of knowledge about individual markets and customers. Building on this; we then develop an information model containing possible information dimensions and highlight suitable information combinations for educating customers about IPS². This model can be considered a toolbox for generating customized information strategies with regard to IPS².

Keywords: PSS information and training; information strategies; overcoming innovation barriers

Proceedings of the 2nd CIRP IPS2 Conference 2010; 14-15 April; Linköping; Sweden

Author:
Mario Rese, Wolf Strotmann, Judith Gesing, Markus Karger
Title:
How to educate customers about industrial product service systems - the role of providing information
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Proceedings of the 2nd CIRP IPS2 Conference 2010; 14-15 April; Linköping; Sweden

Author:
Mario Rese, Wolf Strotmann, Judith Gesing, Markus Karger
Title:
How to educate customers about industrial product service systems - the role of providing information
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