Article | Current Issues in European Cultural Studies; June 15-17; Norrköping; Sweden 2011 | Commodification of Nationalist Imagery: Fetishes of Everyday Life

Title:
Commodification of Nationalist Imagery: Fetishes of Everyday Life
Author:
Aylin Kuryel: University of Amsterdam, Netherlands
Download:
Full text (pdf)
Year:
2011
Conference:
Current Issues in European Cultural Studies; June 15-17; Norrköping; Sweden 2011
Issue:
062
Article no.:
033
Pages:
305-311
No. of pages:
7
Publication type:
Abstract and Fulltext
Published:
2011-11-22
ISBN:
978-91-7519-993-1
Series:
Linköping Electronic Conference Proceedings
ISSN (print):
1650-3686
ISSN (online):
1650-3740
Publisher:
Linköping University Electronic Press; Linköpings universitet


It became clear during the 1990s that there was an intriguing change in the way that nationalist images were circulating in Turkey. One of the signs that marked this change; which became more visible in the 2000s; was the emergence of commodified nationalist images in the form of t-shirts; badges; necklaces; stickers; and mugs; to name just a few examples. National images became portable and took their place on the shelves of the market; as well as being diffused in other realms of everyday life by being carried around. In this paper; my aim is to explore the ways that the commodification of nationalist imagery affects how national communities are imagined and performed. Analyzing how a “visual community” is formed through commodified national symbols and how the nation is “consumed” and “fetishized” in general sheds light on the ways that contemporary nationalism works. It also allows exploring the complex interplay between capitalism; commodity products; and the “national Thing”; as well as the tactics people develop in the face of both the rise and the crisis of nationalism(s).

Current Issues in European Cultural Studies; June 15-17; Norrköping; Sweden 2011

Author:
Aylin Kuryel
Title:
Commodification of Nationalist Imagery: Fetishes of Everyday Life
References:

Billig; Michael (1999). “Commodity Fetishism and Repression: Reflection on Marx; Freud and the Psychology of Consumer Capitalism”; Theory & Psycholgy; 9; 313–329.


Bora; Tanil (2003). “Nationalist Discourses in Turkey”; South Atlantic Quarterly; 102:2/3; 433–451.


Freud; Sigmund (1950). Collected Papers Volume V: Miscellaneous Papers; 1888–1938. London: The Hograth Press (and the Institute of Psychoanalysis).


Kaplan; J. Louise (2006). Cultures of Fetishism. New York: Palgrave Macmillan.


Ozyurek; Esra (2004). “Miniaturizing Atatürk: Privatization of State Imagery and Ideology in Turkey”; American Ethnologist; 31:3; 374–391.


Mitchell; W.J.T. (2005). What Do Pictures Want: The Lives and Loves of Images. London: The University of Chicago Press.


Žižek; Slavoj (1993). Tarrying with Negative: Kant; Hegel; and the Critique of Ideology; Durham: Duke University Press.

Current Issues in European Cultural Studies; June 15-17; Norrköping; Sweden 2011

Author:
Aylin Kuryel
Title:
Commodification of Nationalist Imagery: Fetishes of Everyday Life
Note: the following are taken directly from CrossRef
Citations:
No citations available at the moment