It became clear during the 1990s that there was an intriguing change in the way that nationalist images were circulating in Turkey. One of the signs that marked this change; which became more visible in the 2000s; was the emergence of commodified nationalist images in the form of t-shirts; badges; necklaces; stickers; and mugs; to name just a few examples. National images became portable and took their place on the shelves of the market; as well as being diffused in other realms of everyday life by being carried around. In this paper; my aim is to explore the ways that the commodification of nationalist imagery affects how national communities are imagined and performed. Analyzing how a â€śvisual communityâ€ť is formed through commodified national symbols and how the nation is â€śconsumedâ€ť and â€śfetishizedâ€ť in general sheds light on the ways that contemporary nationalism works. It also allows exploring the complex interplay between capitalism; commodity products; and the â€śnational Thingâ€ť; as well as the tactics people develop in the face of both the rise and the crisis of nationalism(s).