Article | Conference Proceedings; ServDes.2010; Exchanging Knowledge; Linköping; Sweden; 1-3 December 2010 | Spicing up public journeys - Storytelling as a design strategy

Title:
Spicing up public journeys - Storytelling as a design strategy
Author:
Sandra Viña: Aalto University, School of Arts, Design and Architecture, Finland Tuuli Mattelmäki: Aalto University, School of Arts, Design and Architecture, Finland
Download:
Full text (pdf)
Year:
2010
Conference:
Conference Proceedings; ServDes.2010; Exchanging Knowledge; Linköping; Sweden; 1-3 December 2010
Issue:
060
Article no.:
007
Pages:
77-86
No. of pages:
10
Publication type:
Abstract and Fulltext
Published:
2012-09-20
ISBN:
978-91-7519-770-8
Series:
Linköping Electronic Conference Proceedings
ISSN (print):
1650-3686
ISSN (online):
1650-3740
Publisher:
Linköping University Electronic Press; Linköpings universitet


The paper is based on an ongoing research that aims at studying how storytelling approaches can be applied in designing public customer journeys and service environments. It first introduces briefly how storytelling has been applied in designing service experiences then introduces the research project Spice and its context and approach. Finally; the paper describes and reflects upon an example case and; how storytelling has been applied in gathering and creating stories as well as creating concept ideas.

Keywords: Storytelling; customer journey; metropolitan railway systems

Conference Proceedings; ServDes.2010; Exchanging Knowledge; Linköping; Sweden; 1-3 December 2010

Author:
Sandra Viña, Tuuli Mattelmäki
Title:
Spicing up public journeys - Storytelling as a design strategy
References:

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Conference Proceedings; ServDes.2010; Exchanging Knowledge; Linköping; Sweden; 1-3 December 2010

Author:
Sandra Viña, Tuuli Mattelmäki
Title:
Spicing up public journeys - Storytelling as a design strategy
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