Article | Conference Proceedings ServDes.2009; DeThinking Service; ReThinking Design; Oslo Norway 24-26 November 2009 | Communicating through Visualizations: Service Designers on Visualizing User Research

Title:
Communicating through Visualizations: Service Designers on Visualizing User Research
Author:
Fabian Segelström: Department of Computer and Information Science, Link√∂pings Universitet, Link√∂ping, Sweden
Download:
Full text (pdf)
Year:
2009
Conference:
Conference Proceedings ServDes.2009; DeThinking Service; ReThinking Design; Oslo Norway 24-26 November 2009
Issue:
059
Article no.:
014
Pages:
175-185
No. of pages:
11
Publication type:
Abstract and Fulltext
Published:
2012-09-19
ISBN:
978-91-7519-771-5
Series:
Linköping Electronic Conference Proceedings
ISSN (print):
1650-3686
ISSN (online):
1650-3740
Publisher:
Linköping University Electronic Press; Linköpings universitet


Visualizations are commonly seen as one of the distinguishing features of service design; yet little research has been done on the topic. Building on questions raised by recent research (Segelström & Holmlid; 2009) this paper analyses the results from 14 interviews with practicing service designers. The interviews focus on user research. The analysis is aimed at answering why service designers visualize their material. It is found that the various visualization tools all serve the purpose of communicating user data to different recipients. Additionally the results points towards that there is a set of basic techniques; such as customer journeys and personas; which are almost universally used; as well as a long tail of techniques only used by a few companies. Finally; it is found that service designers to a large extent let the nature of the user data decide the form of visualisation together with the intended audience of the visualization.

Conference Proceedings ServDes.2009; DeThinking Service; ReThinking Design; Oslo Norway 24-26 November 2009

Author:
Fabian Segelström
Title:
Communicating through Visualizations: Service Designers on Visualizing User Research
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Conference Proceedings ServDes.2009; DeThinking Service; ReThinking Design; Oslo Norway 24-26 November 2009

Author:
Fabian Segelström
Title:
Communicating through Visualizations: Service Designers on Visualizing User Research
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