Laugh and enthused voices fill the big lecture room when four groups around the room play a Character Game; a game that combines elements from role-playing and personas. We have decided to share the user study results in a service design project within multidisciplinary group of people from three companies [designers; managers etc.] by playing a design game; a game in which the participants should step into someone else’s shoes. We; the researchers who have developed the game; have been anxious about peoples’ reactions but now we start to relax; the game seems to work after all. The atmosphere feels relaxed; the participants have taken the character‚Äôs roles and vivid discussions and stories evolves as the game goes on. But will they gain the inspiration and empathy as we have wished for?