Informal sector; which is defined with several names such as disguised unemployment; illegal economics or marginal economics; emerges as earning opportunities outside the modern system which operates with limited resources. The term âinformal sectorâ does not only imply the processes addressed to manufacturing; but services as well. Informal sector retailing act; which will be mentioned as âpeddlingâ is regarded as an innovative service handled with small capital or none. Thus; the sector operates both in production and distribution of goods which will be mentioned as âcatchpenny articlesâ sold on street peddles. The study introduces peddling as the retail service offered by informal sector and aims to investigate the qualities peculiar to peddling act.