Article | Kultur~Natur: Konferens för kulturstudier i Sverige; Conference in Sweden 15–17 June 2009 | The Boundary Work of Commercial Friendship

Title:
The Boundary Work of Commercial Friendship
Author:
Johan Hultman: Department of Service Management, Lund University, Sweden Erika Andersson Cederholm: Department of Service Management, Lund University, Sweden
Download:
Full text (pdf)
Year:
2009
Conference:
Kultur~Natur: Konferens för kulturstudier i Sverige; Conference in Sweden 15–17 June 2009
Issue:
040
Article no.:
014
Pages:
131-141
No. of pages:
11
Publication type:
Abstract and Fulltext
Published:
2009-10-26
Series:
Linköping Electronic Conference Proceedings
ISSN (print):
1650-3686
ISSN (online):
1650-3740
Publisher:
Linköping University Electronic Press; Linköpings universitet


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With the aim to reconsider lifestyle values in relation to economic rationality in small tourism and hospitality businesses; we focus on the “commercial home” as a site where boundaries between personal and commercial values are constantly performed in practice. Through an interactionist analysis of the narrative of a B&B and gallery owner; we illustrate the emergence of intimacy as a commercial value in the hospitality industry. We analyse the formation of values as a dynamic social process where a traditional market ethos is both rejected and reformulated. We argue that by focusing on the co-creation of value in interactions between producers and consumers; new possibilities to analyse service economy dynamics become visible.

Kultur~Natur: Konferens för kulturstudier i Sverige; Conference in Sweden 15–17 June 2009

Author:
Johan Hultman, Erika Andersson Cederholm
Title:
The Boundary Work of Commercial Friendship
References:

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Kultur~Natur: Konferens för kulturstudier i Sverige; Conference in Sweden 15–17 June 2009

Author:
Johan Hultman, Erika Andersson Cederholm
Title:
The Boundary Work of Commercial Friendship
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