Article | 11th QMOD Conference. Quality Management and Organizational Development Attaining Sustainability From Organizational Excellence to SustainAble Excellence; 20-22 August; 2008 in Helsingborg; Sweden | A Successful Statistical Procedure on Kansei Engineering Products

Title:
A Successful Statistical Procedure on Kansei Engineering Products
Author:
Mitsuo Nagamachi: Hiroshima International University, Japan Masami Tachikawa: Tsumura Life Science Co. Ltd, Japan Nobuyuki Imanishi: Tsumura Life Science Co. Ltd, Japan Taichi Ishizawa: Tsumura Life Science Co. Ltd, Japan Shingo Yano: Tsumura Life Science Co. Ltd, Japan
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Year:
2008
Conference:
11th QMOD Conference. Quality Management and Organizational Development Attaining Sustainability From Organizational Excellence to SustainAble Excellence; 20-22 August; 2008 in Helsingborg; Sweden
Issue:
033
Article no.:
084
Pages:
987-995
No. of pages:
9
Publication type:
Abstract and Fulltext
Published:
2008-12-09
Series:
Linköping Electronic Conference Proceedings
ISSN (print):
1650-3686
ISSN (online):
1650-3740
Publisher:
Linköping University Electronic Press; Linköpings universitet


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Purpose: Kansei Engineering have been applied to so many different industrial fields. This is a new example of application of Kansei Engineering in packaging designing of bathtub salt.

Methodology: Kansei words were selected according to the project concept and 23 sample product were chosen from the different manufacturers. Before the kansei evaluation experiment; the item/category which mean the new packaging design properties were decided and thirty adult subjects evaluated these samples on 5-point kansei SD scale. These data were analyzed by Principal Component Analysis; Factor Analysis and Partial Least Square Analysis.

Findings: From statistical analysis; we found two main factors which consisted of aesthetic and young-resort kansei. From Partial Least Analysis; these new concepts were transferred to new design specifications that became the basic design concepts. After then; we conducted the reconfirmation survey by retesting the old and new packaging design through Kansei Engineering procedure. As the results; it became clear that the new packaging design were excellent compared with the old one.

Keywords: Kansei Engineering; Kansei Methodology; Development of Bath salts; Statistical kansei analysis; Kansei packaging design

11th QMOD Conference. Quality Management and Organizational Development Attaining Sustainability From Organizational Excellence to SustainAble Excellence; 20-22 August; 2008 in Helsingborg; Sweden

Author:
Mitsuo Nagamachi, Masami Tachikawa, Nobuyuki Imanishi, Taichi Ishizawa, Shingo Yano
Title:
A Successful Statistical Procedure on Kansei Engineering Products
References:

Nagamachi; M.; 2008; Perspectives and new trend of Kansei/Affective Engineering; TQM Journal (in print).

11th QMOD Conference. Quality Management and Organizational Development Attaining Sustainability From Organizational Excellence to SustainAble Excellence; 20-22 August; 2008 in Helsingborg; Sweden

Author:
Mitsuo Nagamachi, Masami Tachikawa, Nobuyuki Imanishi, Taichi Ishizawa, Shingo Yano
Title:
A Successful Statistical Procedure on Kansei Engineering Products
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