Methodology: Kansei words were selected according to the project concept and 23 sample product were chosen from the different manufacturers. Before the kansei evaluation experiment; the item/category which mean the new packaging design properties were decided and thirty adult subjects evaluated these samples on 5-point kansei SD scale. These data were analyzed by Principal Component Analysis; Factor Analysis and Partial Least Square Analysis.
Findings: From statistical analysis; we found two main factors which consisted of aesthetic and young-resort kansei. From Partial Least Analysis; these new concepts were transferred to new design specifications that became the basic design concepts. After then; we conducted the reconfirmation survey by retesting the old and new packaging design through Kansei Engineering procedure. As the results; it became clear that the new packaging design were excellent compared with the old one.
Keywords: Kansei Engineering; Kansei Methodology; Development of Bath salts; Statistical kansei analysis; Kansei packaging design