Methodology/Approach: The research methodology is a combination of desk research (literature analysis); reflections and model building.
Findings: The authors suggest a structural model as a possible expanded framework for future Kansei/ Affective Engineering research studies. According to the model profound affection is a result of the following six enabling factors: 1. Sensing Experience; 2: Emotional Experiences (Kansei); 3. Behavioural Experiences/ action; 4. Social Experiences/ Interactions & Relations; 5. Spiritual Experiences/ Moral; Ethics; 6: Intellectual Experiences/ Cognition.
Originality/Value: The author defines ‚ÄúProfound Affection‚ÄĚ as a comprehensive state; which is a result of a combination and interaction of sensing; intellectual/cognitive; emotional; social; behavioural and spiritual experiences. ‚ÄúProfound Affection‚ÄĚ is not only a result of sensing or emotional experiences.
Keywords: Kansei; Affective Engineering Design; product development; profound affection; experiences; attractive quality creation