Article | 11th QMOD Conference. Quality Management and Organizational Development Attaining Sustainability From Organizational Excellence to SustainAble Excellence; 20-22 August; 2008 in Helsingborg; Sweden | A Model for Profound Affection and Attractive Quality Creation

Title:
A Model for Profound Affection and Attractive Quality Creation
Author:
Jens J. Dahlgaard: Dept. Of Management and Engineering, Linköping University, Sweden Su Mi Dahlgaard-Park: Institute of Service Management, Lund University
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Full text (pdf)
Year:
2008
Conference:
11th QMOD Conference. Quality Management and Organizational Development Attaining Sustainability From Organizational Excellence to SustainAble Excellence; 20-22 August; 2008 in Helsingborg; Sweden
Issue:
033
Article no.:
056
Pages:
669-676
No. of pages:
8
Publication type:
Full text not available
Published:
2008-12-09
Series:
Linköping Electronic Conference Proceedings
ISSN (print):
1650-3686
ISSN (online):
1650-3740
Publisher:
Linköping University Electronic Press; Linköpings universitet


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Purpose: The purpose of the paper is to present and discuss the concept of Profound Affection. The paper presents a framework (a model) for understanding why products and Services may have a profound affection on customers/ users and to discuss shortly how this framework may be applied when developing new attractive products/services or when existing products/services are assessed for their attractiveness.

Methodology/Approach: The research methodology is a combination of desk research (literature analysis); reflections and model building.

Findings: The authors suggest a structural model as a possible expanded framework for future Kansei/ Affective Engineering research studies. According to the model profound affection is a result of the following six enabling factors: 1. Sensing Experience; 2: Emotional Experiences (Kansei); 3. Behavioural Experiences/ action; 4. Social Experiences/ Interactions & Relations; 5. Spiritual Experiences/ Moral; Ethics; 6: Intellectual Experiences/ Cognition.

Originality/Value: The author defines ‚ÄúProfound Affection‚ÄĚ as a comprehensive state; which is a result of a combination and interaction of sensing; intellectual/cognitive; emotional; social; behavioural and spiritual experiences. ‚ÄúProfound Affection‚ÄĚ is not only a result of sensing or emotional experiences.

Keywords: Kansei; Affective Engineering Design; product development; profound affection; experiences; attractive quality creation

11th QMOD Conference. Quality Management and Organizational Development Attaining Sustainability From Organizational Excellence to SustainAble Excellence; 20-22 August; 2008 in Helsingborg; Sweden

Author:
Jens J. Dahlgaard, Su Mi Dahlgaard-Park
Title:
A Model for Profound Affection and Attractive Quality Creation
References:

Cornelius, R. R. (1996). The science of emotion: research and tradition in the psychology of emotions. Upper Saddle River, N.J. USA, Prentice Hall.


Dahlgaard, J.J & Park-Dahlgaard, S.M. (1999). Integrating Business Excellence and Innovation Management ‚Äď Developing a Culture for Innovation, Creativity and Learning (Pioneer Electronics Corporation Case). Total Quality Management, vol. 10, nos. 4 & 5.


Dahlgaard-Park, S.M. & Dahlgaard, J.J. (2003), Toward a holistic understanding of human motivation: Core values ‚Äď the entrance to People’s Commitment? The International Journal of AI (Artificial Intelligence) and Society, Vol. 17 nr.2. pp. 150-180.


Kano, Noriaki (2001), Life Cycle and Creation of Attractive Quality, Proceedings of the 4thQMOD Conference, Linköpings University, Sweden


Nagamachi, M. (1995). Kansei Engineering: A new ergonomic consumer-oriented technology for product development. International Journal of Industrial Ergonomics 15: 3-11.


Nagasawa, Shin’ya (2008). Customer Experience Management Influencing on Human Kanseito Management of Technology. The TQM Journal, Vol. 20 no. 4


Schmitt, Bernd H. and Alex Simonson (1997) Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image, Free Press.


Schmitt, Bernd H. (1999) Experiential Marketing: How to Get Customers to SENSE, FEEL, THINK, ACT, and RELATE to Your Company and Brands, Free Press.


Schmitt, Bernd H. (2003) Customer Experience Management: A Revolutionary Approach to Connecting with your customer, John Wiley & Sons.

11th QMOD Conference. Quality Management and Organizational Development Attaining Sustainability From Organizational Excellence to SustainAble Excellence; 20-22 August; 2008 in Helsingborg; Sweden

Author:
Jens J. Dahlgaard, Su Mi Dahlgaard-Park
Title:
A Model for Profound Affection and Attractive Quality Creation
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