Article | 11th QMOD Conference. Quality Management and Organizational Development Attaining Sustainability From Organizational Excellence to SustainAble Excellence; 20-22 August; 2008 in Helsingborg; Sweden | Integration of Affective Engineering in Product Development Processes

Title:
Integration of Affective Engineering in Product Development Processes
Author:
Simon Schütte: Link√∂ping University, Sweden Petter Krus: Link√∂ping University, Sweden Jörgen Eklund: Royal Institute of Technology, Stockholm, Sweden
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Full text (pdf)
Year:
2008
Conference:
11th QMOD Conference. Quality Management and Organizational Development Attaining Sustainability From Organizational Excellence to SustainAble Excellence; 20-22 August; 2008 in Helsingborg; Sweden
Issue:
033
Article no.:
054
No. of pages:
10
Publication type:
Abstract
Published:
2008-12-09
Series:
Linköping Electronic Conference Proceedings
ISSN (print):
1650-3686
ISSN (online):
1650-3740
Publisher:
Linköping University Electronic Press; Linköpings universitet


Due to globalisation and strong development of emerging markets today’s buyers have the choice of an almost infinite number of similar products with comparable performance and function. Products in these markets must be innovative and at the same time recognizable by the customer. Most manufacturers therefore use customer research instruments for integration of affective values in products. However; in many companies this process is unstructured and unorganised. This brings a couple of risks in lauching these products. In this paper an integrated approach is presented for objective-subjective co-design. A model will be presented how technical and emotional attributes interact with each other. Moreover; opportunities will be presented how affective method can be integrated in common product development processes in European industry. Also examples will be given for successful products in these sector.

11th QMOD Conference. Quality Management and Organizational Development Attaining Sustainability From Organizational Excellence to SustainAble Excellence; 20-22 August; 2008 in Helsingborg; Sweden

Author:
Simon Schütte, Petter Krus, Jörgen Eklund
Title:
Integration of Affective Engineering in Product Development Processes
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11th QMOD Conference. Quality Management and Organizational Development Attaining Sustainability From Organizational Excellence to SustainAble Excellence; 20-22 August; 2008 in Helsingborg; Sweden

Author:
Simon Schütte, Petter Krus, Jörgen Eklund
Title:
Integration of Affective Engineering in Product Development Processes
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