Purpose: The virtual reality techniques; kinds of human-computer interfaces; and how the analyses in virtual reality environment can improve the conceptual design of products are described. The application of Kansei methodology and virtual reality techniques to the conceptual design of a multi-task equipment is also analysed.
Methodology/approach: The followed approach consisted in three main phases: the use of Kansei methodology to identify the users emotional needs; the building of digital models through 3D CAD software; the evaluation of some prototypes by some users in the Virtual Reality laboratory of the ‚ÄúDipartimento di Meccanica‚ÄĚ of Palermo; in order to choose the best concept.
Findings: Kansei Engineering integrated with virtual reality turns out to be the technique that better satisfies the requirements of a collaborative and emotional design; in particular it may be used during the iterative phases of design and verification process; as it would allow to test the usability of various solutions in a very powerful; fast and easy way.
Keywords: Kansei engineering; conceptual design; virtual concepts; virtual reality evaluation
11th QMOD Conference. Quality Management and Organizational Development Attaining Sustainability From Organizational Excellence to SustainAble Excellence; 20-22 August; 2008 in Helsingborg; Sweden
 Bruno; F.; Mattan√≤; R.M.; Muzzupappa; M.; Pina; M.; 2005; Partecipatory Design in Virtual Environment; Proc. of XVII Ingegraf ‚Äď XV ADM; Sevilla; June.
 Di Gironimo; G.; Lanzotti; A.; Matrone; G.; Papa; S.; Tarantino; P.; 2007; Concept Design of a Railway Coach: Quality Elements Identification through a Kansei-VR Approach; Conference Publication; Proceedings of IPMM Conference; Salerno (Italy).
 Ferrigno; S.; Lo monaco; V.; 2006; Strumenti e metodologie orientate al cliente; un caso studio su un prodotto sanitario: Progettazione emozionale di una carrozzina per la deambulazione dei pazienti affetti da ritardo mentale; Thesis; supervisors prof. Lombardo A.; Ing. Barone S.; Department of Management Engineering; University of Palermo (Italy).
 Grims√¶th; K.; 2005; Kansei Engineering ‚Äď Linking emotions and product features; Undergra- duate Thesis; Norwegian University of Science and Technology (NTNU) [Online]. Available: http://www.ivt.ntnu.no/ipd/fag/PD9/2005/artikler/PD9%20Kansei%20Engineering%20K_Grimsath.pdf
 Lee; S.H.; Harada; A.; Stappers; P.J.; 2002; Pleasure with Products: Design based on Kansei; published in Green; W. and Jordan; P.; ‚ÄúPleasure with Products: Beyond usability‚ÄĚ ed. Taylor & Francis; London; p. 219-229.
 Sch√ľtte; S.; 2005; Engineering Emotional Values in Product Design ‚Äď Kansei Engineering in Development; Doctoral Thesis; Institute of Technology; Link√∂ping Universitet; Sweden. ISBN: 91-85299-46-4.
 Sch√ľtte; S.; Eklund; J.; Axelsson; J. R. C.; Nagamachi; M.; 2004; Concept; Methods and Tools in Kansei Engineering; published in ‚ÄúTheoretical Issues in Ergonomics Science‚ÄĚ; Vol.5 (3); p. 214-232.
 Ye; J.; Campbell; R.I.; Page; T.; Badni; K.S.; 2006; An investigation into the implementation of virtual reality technologies in support of conceptual design; ‚ÄúDesign Studies vol.27; p. 77-97.