Methodology: The framework used for analysis is an old text which explains how to attain excellence. Literature references from 2500 years back and to excellence literature from the last 25 years; together with a few case studies; are used to âde-codeâ the meaning and the complexity of the old text.
Findings: After final reflections it is concluded that the old text contains deep meanings and cover the complex nature of attaining and sustaining excellence. The few sentences are a kind of code; a crystallized form explaining how excellence can be attained.
Originality/ Value: This kind of analysis has not been done before. It is believed that the findings will have a great value both for researchers and for practitioners as well as organizations which are trying to attain excellence.
Keywords: Personal and Organizational Excellence; values; caring; risking; dreaming; expecting; motivation; commitment