Article | National museums in a global world. NaMu III; Department of culture studies and oriental languages; University of Oslo; Norway; 19-21 November 2007 | Museum Global Marketing: a case study of the National Palace Museum (Taiwan)

Title:
Museum Global Marketing: a case study of the National Palace Museum (Taiwan)
Author:
Yu-Chien Chang: King’s College London, University of London
Download:
Full text (pdf)
Year:
2007
Conference:
National museums in a global world. NaMu III; Department of culture studies and oriental languages; University of Oslo; Norway; 19-21 November 2007
Issue:
031
Article no.:
003
Pages:
39-50
No. of pages:
12
Publication type:
Abstract and Fulltext
Published:
2008-07-16
Series:
Linköping Electronic Conference Proceedings
ISSN (print):
1650-3686
ISSN (online):
1650-3740
Publisher:
Linköping University Electronic Press; Linköpings universitet


This research is a part of my PhD research that focuses on museum marketing strategy in Taiwanese national museums. This paper aims to examine the growth and development of museum marketing; understand the national museums in Taiwan; identify the global marketing strategy by using the National Palace Museum in Taiwan as an example and; finally; provide suggestions for the National Palace Museum. This paper adopts the qualitative method to collect data. Interviews and the literature review were used to generate the data.

Keywords: Museum marketing; museum global marketing; National Palace Museum

National museums in a global world. NaMu III; Department of culture studies and oriental languages; University of Oslo; Norway; 19-21 November 2007

Author:
Yu-Chien Chang
Title:
Museum Global Marketing: a case study of the National Palace Museum (Taiwan)
References:

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National museums in a global world. NaMu III; Department of culture studies and oriental languages; University of Oslo; Norway; 19-21 November 2007

Author:
Yu-Chien Chang
Title:
Museum Global Marketing: a case study of the National Palace Museum (Taiwan)
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