Article | 10th QMOD Conference. Quality Management and Organiqatinal Development. Our Dreams of Excellence; 18-20 June; 2007 in Helsingborg; Sweden | Design of a Car Floor Carpet Using Kansei Engineering Approach

Title:
Design of a Car Floor Carpet Using Kansei Engineering Approach
Author:
Mitsuo Nagamachi: User Science Institute, Kyushu University, Siobaru, Minami-ku, Hukuoka, Japan Ryoichi Satsuta: Product Development Division, Sugihara, Co. Ltd,Yanoshinmachi, Akiku, Hiroshima, Japan Mika Uematsu: Product Development Division, Sugihara, Co. Ltd,Yanoshinmachi, Akiku, Hiroshima, Japan Shigeru Sugihara: Product Development Division, Sugihara, Co. Ltd,Yanoshinmachi, Akiku, Hiroshima, Japan
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Year:
2007
Conference:
10th QMOD Conference. Quality Management and Organiqatinal Development. Our Dreams of Excellence; 18-20 June; 2007 in Helsingborg; Sweden
Issue:
026
Article no.:
139
No. of pages:
6
Publication type:
Full text not available
Published:
2008-02-15
Series:
Linköping Electronic Conference Proceedings
ISSN (print):
1650-3686
ISSN (online):
1650-3740
Publisher:
Linköping University Electronic Press; Linköpings universitet


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The manufacturers has been producing the products which companies wished to sale from the company side.This philosophy is called as ‚ÄúProduct-out‚ÄĚ company strategy. Nowadays; more important company strategy is ‚ÄúMarket-in‚ÄĚ philosophy which means that the manufacturer should produce a product which the customers want to buy; because they have a lot of goods at home and they want to seek the products with which they can be satisfied in mind.

Kansei Engineering was founded by Mitsuo Nagamachi about 35 years ago (Nagamachi;1989; 1995; 2002; 2005). At that time he aimed to transfer the customer’s wants and need to product design and then he created the method of a customer-oriented product development. Kanse implies psychological feeling in Japanese and Kansei Engineering is defined as translating ergonomic technology of a customer’s kansei into design specification of an up-coming product.

Nagamachi and his group has been developing a lot of new products using the kansei engineering so far; for instance; refrigerator; sports car; brassiere; cosmetics; construction machine; shaver; bathtub; toilet; kitchen; handrail for the elderly; golf club; etc. so many new products in the different design area.

We decided to introduce the kansei engineering and to develop a new cockpit flower carpet in terms of the kansei engineering.

Keywords: Kansei Engineering; SD scale; Cockpit mat design; Quantification Theory Type I; Factor Analysis; Driving feeling

10th QMOD Conference. Quality Management and Organiqatinal Development. Our Dreams of Excellence; 18-20 June; 2007 in Helsingborg; Sweden

Author:
Mitsuo Nagamachi, Ryoichi Satsuta, Mika Uematsu, Shigeru Sugihara
Title:
Design of a Car Floor Carpet Using Kansei Engineering Approach
References:
No references available

10th QMOD Conference. Quality Management and Organiqatinal Development. Our Dreams of Excellence; 18-20 June; 2007 in Helsingborg; Sweden

Author:
Mitsuo Nagamachi, Ryoichi Satsuta, Mika Uematsu, Shigeru Sugihara
Title:
Design of a Car Floor Carpet Using Kansei Engineering Approach
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