Kansei Engineering was founded by Mitsuo Nagamachi about 35 years ago (Nagamachi;1989; 1995; 2002; 2005). At that time he aimed to transfer the customer’s wants and need to product design and then he created the method of a customer-oriented product development. Kanse implies psychological feeling in Japanese and Kansei Engineering is defined as translating ergonomic technology of a customer’s kansei into design specification of an up-coming product.
Nagamachi and his group has been developing a lot of new products using the kansei engineering so far; for instance; refrigerator; sports car; brassiere; cosmetics; construction machine; shaver; bathtub; toilet; kitchen; handrail for the elderly; golf club; etc. so many new products in the different design area.
We decided to introduce the kansei engineering and to develop a new cockpit flower carpet in terms of the kansei engineering.
Keywords: Kansei Engineering; SD scale; Cockpit mat design; Quantification Theory Type I; Factor Analysis; Driving feeling