Article | 10th QMOD Conference. Quality Management and Organiqatinal Development. Our Dreams of Excellence; 18-20 June; 2007 in Helsingborg; Sweden | Effect of SmartPhone Aesthetic Design on Users’ Emotional Reaction: An Empirical Study

Title:
Effect of SmartPhone Aesthetic Design on Users’ Emotional Reaction: An Empirical Study
Author:
Parul Nanda: Research In Motion Ltd., 2425 Matheson Blvd. East, Mississauga, Ontario, Canada Jeff Bos: Research In Motion Ltd., 415 Phillip St. Waterloo, Ontario, Canada Kem-Laurin Kramer: Research In Motion Ltd., 415 Phillip St. Waterloo, Ontario, Canada Catharine Hay: Research In Motion Ltd., 415 Phillip St. Waterloo, Ontario, Canada Jennifer Ignacz: Research In Motion Ltd., 415 Phillip St. Waterloo, Ontario, Canada
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Year:
2007
Conference:
10th QMOD Conference. Quality Management and Organiqatinal Development. Our Dreams of Excellence; 18-20 June; 2007 in Helsingborg; Sweden
Issue:
026
Article no.:
133
No. of pages:
7
Publication type:
Full text not available
Published:
2008-02-15
Series:
Linköping Electronic Conference Proceedings
ISSN (print):
1650-3686
ISSN (online):
1650-3740
Publisher:
Linköping University Electronic Press; Linköpings universitet


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This paper investigates emotional reaction of males to varying the aesthetic design of the BlackBerry Pearl; a leading wireless SmartPhone solution (BlackBerry Pearl; 2007). Further; the paper empirically evaluates male preferences for the BlackBerry Pearl in different colours and overlay patterns. For the purpose of this paper; the term emotion is operationalized to refer to users’ preferences based on instinct rather than intellect (i.e.; the observer loves or hates the design at first glance); and does not necessarily address the effect of design change on emotional state or mood (i.e.; the design makes the observer feel happy or sad).

Keywords: SmartPhone; Emotions; Design; Aesthetics; BlackBerry Pearl

10th QMOD Conference. Quality Management and Organiqatinal Development. Our Dreams of Excellence; 18-20 June; 2007 in Helsingborg; Sweden

Author:
Parul Nanda, Jeff Bos, Kem-Laurin Kramer, Catharine Hay, Jennifer Ignacz
Title:
Effect of SmartPhone Aesthetic Design on Users’ Emotional Reaction: An Empirical Study
References:
No references available

10th QMOD Conference. Quality Management and Organiqatinal Development. Our Dreams of Excellence; 18-20 June; 2007 in Helsingborg; Sweden

Author:
Parul Nanda, Jeff Bos, Kem-Laurin Kramer, Catharine Hay, Jennifer Ignacz
Title:
Effect of SmartPhone Aesthetic Design on Users’ Emotional Reaction: An Empirical Study
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