Article | 10th QMOD Conference. Quality Management and Organiqatinal Development. Our Dreams of Excellence; 18-20 June; 2007 in Helsingborg; Sweden | Kansei Engineering: A study on Perception of Online Clothing Websites

Title:
Kansei Engineering: A study on Perception of Online Clothing Websites
Author:
M. L. Anitawati: Faculty of Information Technology and Quantitative Sciences, University Teknologi, Malaysia M. N. Nor Laila: Faculty of Information Technology and Quantitative Sciences, University Teknologi, Malaysia M. Nagamuchi: Kyushu University, Japan
Download:
Full text (pdf)
Year:
2007
Conference:
10th QMOD Conference. Quality Management and Organiqatinal Development. Our Dreams of Excellence; 18-20 June; 2007 in Helsingborg; Sweden
Issue:
026
Article no.:
132
No. of pages:
8
Publication type:
Abstract and Fulltext
Published:
2008-02-15
Series:
Linköping Electronic Conference Proceedings
ISSN (print):
1650-3686
ISSN (online):
1650-3740
Publisher:
Linköping University Electronic Press; Linköpings universitet


Qualities of usefulness; usability and desirability play a central role in the good design of all digital products and digital environments such as websites (Buchanan; 2000). In the literature of e-Commerce website development; qualities of usability and usefulness have received the main attention of researchers; which were mainly based on the work pioneered by Nielsen and his associates since mid 1990s. Since then; web designers compete to provide higher functionality and features to simulate the physical shopping environment. However; as e-Commerce sites intensify their effort to provide persuasive shopping experience for their users; it is then necessary to look beyond usefulness and functional usability. As evident from previous literatures; the element of product desirability (Norman; 2004; Spillers; 2004; Desmet & Hekkert; 2002) has been shown to have an important decisive role in the product selection. Similarly; product desirability can offer an emotional connectivity in e-Commerce websites to portray positive experience in the digital shopping environment. For example; in the physical world; retailing businesses concentrate on store design and layout to portray positive experience to attract consumers. It is unlikely for a potential consumer to go into a dark and messy store; to look for a product no matter how good the quality of the product offered. Correspondingly; e-Commerce businesses should stress on how to deliver the best experience at first glance to potential consumer by providing a desirable digital shopping environment. An e-Commerce website that embeds affective appeal is seen to offer consumer a positive experience visiting the website.

The idea is supported by the pragmatism in e-Commerce existence up to date. As technology advances and e-Commerce rapidly matures; most e-Commerce websites are demonstrating equally good design features in terms of functionality and usability. Consequently; with all other factors being equal; what may allow an e-Commerce to stand out is its ability to engender favourable consumer experiences and affect (Li & Zhang; 2005). Moreover; due to the luxury they get in cyberspace; today’s e-Commerce websites users have become sophisticated and sceptical. They are now looking for emotional connectivity in everything they see. Norman (Norman; 2002) and Desmet (Desmet & Hekkert; 2002) have also supported that it has now become more and more important to include experiential and emotional quality in designs. Therefore; e-Commerce websites should induce desirable consumer experience and affect that influences its user’s perception of the website. This is ultimately seen to enhance the success and outreach potential of their online business.

Keywords: Affective quality; e-Commerce; emotion; Kansei Engineering; online clothing; web design

10th QMOD Conference. Quality Management and Organiqatinal Development. Our Dreams of Excellence; 18-20 June; 2007 in Helsingborg; Sweden

Author:
M. L. Anitawati, M. N. Nor Laila, M. Nagamuchi
Title:
Kansei Engineering: A study on Perception of Online Clothing Websites
References:

Anitawati; M. L.; Nor Laila; M.N.; (2006); Kansei Engineering concept in e-Commerce Website. International Conference on Kansei Engineering and Intelligent Systems 2006 (KEIS ’06). Aizu-Wakamatsu; Japan.


Bartholomew; D. J.; Steele; F.; Moustaki; I.; Galbraith; J. I. (2002); The Analysis and Interpretation of Multivariate Data for Social Scientists; Chapman & Hall/CRC.


Bouchard; C.; Lim; D.; Aoussat; A. (2003); Development of a Kansei Engineering System for Industrial design: Identification of input data for KES. 6th ADC PROGRAM.


Buchanan; T.; (2000); Potential of the Internet for personality research. In (Ed.); M. H. B. (Ed.) Psychological experiments on the Internet. San Diego; CA; Academic Press.


Childs; T.; De Pennington; A.; Rait; J.; Robbins; T.; Jones; K.; Workman; C.; Warren; S.; Colwill; J. (2003); Affective Design (Kansei Engineering) In Japan. A Report from a DTI International Technology Service Mission. Leeds; University of Leeds.


Desmet; P. M. A.; Hekkert; P. (2002); The Basis of Product Emotions. In W. Green and P. Jordan (Eds.); Pleasure with Products; Beyond Usability; 60-68.


Griffiths; P. E. (2002); Basic Emotions; Complex Emotions; Machiavellian Emotions. Pittsburgh.


Guerin; J. (2004); Kansei Engineering for Commercial Airplane Interior Architecture. The Sixteenth Symposium on Quality Function Deployment; 19-26.


Lavie; T.; Tractinsky; N.; (2004); Assessing Dimensions of Perceived Visual Aesthetics of Web Sites. Int. J. Human-Computer Studies; 60; 269–298.


Li; N.; Zhang; P. (2005); Towards e-Commerce Websites Evaluation and Use: An Affective Perspective. Post-ICIS’05 JAIS Theory Development Workshop. Las Vegas; NV.


Nagamachi; M. (1999); Kansei Engineering: The Implication and Applications to Product Development. 1999 IEEE International Conference.


Nagamachi; M.; (2003); The Story of Kansei Engineering (in Japanese); Tokyo; Japanese Standards Association.


Norman; D. A. (2002); Emotional Design: Attractive Things Work Better. Interactions: New Visions of Human-Computer Interaction; ix; 36-42.


Norman; D. A. (2004); Emotional Design: Why We Love (or Hate) Everyday Things. New York: Basic Books.


Schütte; S.; Schütte; R.; Eklund; J. (2005); Affective Values of Lift Trucks - An Application of Kansei Engineering. Proceedings of WMOD Conference. Italy.


Spillers; F. (2004); Emotion as a Cognitive Artifact and the Design Implications for Products That are Perceived As Pleasurable. Experience Dynamics.

10th QMOD Conference. Quality Management and Organiqatinal Development. Our Dreams of Excellence; 18-20 June; 2007 in Helsingborg; Sweden

Author:
M. L. Anitawati, M. N. Nor Laila, M. Nagamuchi
Title:
Kansei Engineering: A study on Perception of Online Clothing Websites
Note: the following are taken directly from CrossRef
Citations:
No citations available at the moment