The idea is supported by the pragmatism in e-Commerce existence up to date. As technology advances and e-Commerce rapidly matures; most e-Commerce websites are demonstrating equally good design features in terms of functionality and usability. Consequently; with all other factors being equal; what may allow an e-Commerce to stand out is its ability to engender favourable consumer experiences and affect (Li & Zhang; 2005). Moreover; due to the luxury they get in cyberspace; today‚Äôs e-Commerce websites users have become sophisticated and sceptical. They are now looking for emotional connectivity in everything they see. Norman (Norman; 2002) and Desmet (Desmet & Hekkert; 2002) have also supported that it has now become more and more important to include experiential and emotional quality in designs. Therefore; e-Commerce websites should induce desirable consumer experience and affect that influences its user‚Äôs perception of the website. This is ultimately seen to enhance the success and outreach potential of their online business.
Keywords: Affective quality; e-Commerce; emotion; Kansei Engineering; online clothing; web design
10th QMOD Conference. Quality Management and Organiqatinal Development. Our Dreams of Excellence; 18-20 June; 2007 in Helsingborg; Sweden
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