Industrial companies often have insufficient information to take decisions regarding user requirements. In a smaller study of Swedish SME‚Äôs that were developing furniture and lighting products; it was found that requirements were often determined by the companies themselves (W√§ngelin; 2004). Hence; in manufacturing companies as well as design consultancies; there seems to be a need for easy-to-use; stimulating tools for communication with consumers in order to design appropriate and appealing products.
The objective of an ongoing research project is to develop a tool for elicitation of consumer experiences of visual product properties. The tool should be selfinstructional and suitable for use in a web based application to facilitate access to larger numbers of respondents through remote communication. In recent years; untraditional and exciting visual and game-like product emotion tools have entered the scene (Desmet; 2002). Surprisingly; few of these use internet to collect data. The aim of this paper is to describe the development of a tool intended for internet use; and to provide a vision of its experimental application in product development and design.
Keywords: Product; Emotion; Tool; Visual; Mapping; Internet