Article | 10th QMOD Conference. Quality Management and Organiqatinal Development. Our Dreams of Excellence; 18-20 June; 2007 in Helsingborg; Sweden | Towards An Internet Based Visual Tool for Communication with Consumers in Early Phases of Product Development Process

Title:
Towards An Internet Based Visual Tool for Communication with Consumers in Early Phases of Product Development Process
Author:
Per Kristav: Department of Design Sciences, Faculty of Engineering, Lund University, Lund, Sweden Lena Sperling: Department of Design Sciences, Faculty of Engineering, Lund University, Lund, Sweden Anders Warell: Institute of Design for Industry and Environment, School of Design, Massey University, Wellington, New Zealand
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Year:
2007
Conference:
10th QMOD Conference. Quality Management and Organiqatinal Development. Our Dreams of Excellence; 18-20 June; 2007 in Helsingborg; Sweden
Issue:
026
Article no.:
112
No. of pages:
7
Publication type:
Abstract and Fulltext
Published:
2008-02-15
Series:
Linköping Electronic Conference Proceedings
ISSN (print):
1650-3686
ISSN (online):
1650-3740
Publisher:
Linköping University Electronic Press; Linköpings universitet


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Consumers of today demand more from products than functionality also emotional needs are also to be fulfilled (Jordan; 2000). While the importance of consumer input to product development is of increasing significance; participation of end-users is still limited due; in part; to confidential issues. Consumer involvement that effectively influences product design is rare in Swedish industrial design consultancies; as user studies are often experienced as being rigid and as obstacles for creativity (Christoforidou; 2004). Extensive processes for evaluating user preferences are often left uncompleted (Karlsson; 2006). Similar findings have been reported in England (Hasdogan; 1996).

Industrial companies often have insufficient information to take decisions regarding user requirements. In a smaller study of Swedish SME’s that were developing furniture and lighting products; it was found that requirements were often determined by the companies themselves (Wängelin; 2004). Hence; in manufacturing companies as well as design consultancies; there seems to be a need for easy-to-use; stimulating tools for communication with consumers in order to design appropriate and appealing products.

The objective of an ongoing research project is to develop a tool for elicitation of consumer experiences of visual product properties. The tool should be selfinstructional and suitable for use in a web based application to facilitate access to larger numbers of respondents through remote communication. In recent years; untraditional and exciting visual and game-like product emotion tools have entered the scene (Desmet; 2002). Surprisingly; few of these use internet to collect data. The aim of this paper is to describe the development of a tool intended for internet use; and to provide a vision of its experimental application in product development and design.

Keywords: Product; Emotion; Tool; Visual; Mapping; Internet

10th QMOD Conference. Quality Management and Organiqatinal Development. Our Dreams of Excellence; 18-20 June; 2007 in Helsingborg; Sweden

Author:
Per Kristav, Lena Sperling, Anders Warell
Title:
Towards An Internet Based Visual Tool for Communication with Consumers in Early Phases of Product Development Process
References:
No references available

10th QMOD Conference. Quality Management and Organiqatinal Development. Our Dreams of Excellence; 18-20 June; 2007 in Helsingborg; Sweden

Author:
Per Kristav, Lena Sperling, Anders Warell
Title:
Towards An Internet Based Visual Tool for Communication with Consumers in Early Phases of Product Development Process
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