A common set of values within an organization is often referred to as the company or corporate culture. A strong culture implies that there is uniformity among the employees regarding; for example values (Pinder 1998). In our literature studies we came across two interesting strategies that combined together provide a tactic for working with shared values to attain a strong corporate culture. According to Chatman (1989) the best way is an integration of the strategies of selection and socialization. That implies both considering values at the selection when the organization chooses its members; by recruiting an individual with the right values and later on by maintaining or reinforcing values by socialization which can be done by training; orientation and other methods. As regards working with achieving TQM values we mostly encountered the use of socialization and feel that there is a need for broader thinking by putting greater emphasis on the selection process when recruiting new members into the organization.
The purpose of this paper is to raise the discussion about how to achieve homogeneity of values; such as TQM values in order to be a successful organization. The presented theories are accompanied by an observation from the renowned Walt Disney World in Florida; providing an example of how they are working with the selection strategy.
Keywords: Values; Total Quality Management; Socialization and Selection; Organizational Culture; Recruitment