Kansei engineering provides objective analyzed results through Kansei evaluation experiments and multivariate analyses. With the analyzing results; we; Kansei engineers can provide a common language and can establish common understanding between divisions. Lively discussions between divisions can be promoted based on knowledge sharing; process of problem recognition. Hence; their problem solving is empowered. All of these contribute to TQM.
The contributions of Kansei engineering in TQM aspect are well known for many companies those introduced KE. Some companies have been introducing KE to making design guidebooks for the aim of knowledge sharing.
Although of many practical examples and successful applications; we had not conducted study to have real time observation on decision-making; knowledge sharing; and catalytic aspect of KE.
In this study; we had conducted product design experiment involving Swedish and Japanese team of participant; those teams have never met before. On the design process; we observed when and how Internet Kansei engineering system is used and how it works as a catalyst for innovative ideas.
Keywords: Kansei engineering in design process; empirical study; cross cultural study