As Benedict Anderson made clear in 1991; the media are superior creators and perpetuators of nations as imagined communities. Ulf Lundellâ€™s â€ťĂ–ppna landskapâ€ť (â€ťOpen landscapesâ€ť; 1982) is a song that was immediately appropriated as kind of new national anthem; no matter which were the artistâ€™s intentions. In line with this; my interest in the song focuses on the way it represents an update of â€śSwedishnessâ€ť at a time when a national identity crisis is approaching. I will depart from that key feature of Romanticism which literary critic Horace Engdahl has named â€ťthe living gazeâ€ť and; to Lundellâ€™s generation; connects the Swedish visa tradition to rock in Swedish. Theories of the experience society; post-colonial criticism and eco criticism are used to discuss the presuppositions of Lundellâ€™s effort.