In recent years Anna Vissi; the Greek pop-music star whose career has spanned over three decades; has been loudly promoted as the ‚ÄėGreek Madonna‚Äô; in an attempt to export her image and music to the international market as well as to redefine and increase her audience and appeal in Greece. While the purpose of this characterisation; which Vissi herself has embraced; is of course mainly commercial; it resonates with several crucial aspects of present-day Greek popular music. By observing the most significant characteristics of Vissi‚Äôs career; performing styles; personas and reception; this article examines some of the possible meanings of Vissi‚Äôs new image as ‚Äėthe Greek Madonna‚Äô. In particular; it focuses on the ways; in which she has arguably reaffirmed and/or reinterpreted traditional Greek popular music styles and the authenticity debate surrounding them. It ultimately argues that ‚Äėthe Greek Madonna‚Äô remains typically Greek.