The communication and cultural uses of print media associated with permanent and temporary exhibitions by national museums are examined in this paper. Also outlined briefly is the authorâ€™s ongoing study of production of these commodities; the analysis of their text and their reception by museum visitors. Print media are presented as extending national museumâ€™s communication in time and in space while representing the values of the institution and its associated sponsors. In addition; it is suggested that visitors use these commodities to align themselves with the values of the institution. The ideas outlined in this paper are being examined through case studies in two UK museums. This field work will be completed in 2008 and the study submitted as a doctoral thesis to the University of Leicester; Department of Museum Studies.