The current resurgence of the Chinese mega city of Shanghai involves a radical restructuring of the urban fabric; infrastructure; economy and media culture. New Shanghai competes to become the information communication hub in the Asia-Pacific; and partly through the display of wide-ranging digitalization at the World exposition of 2010 and in the city; the municipal government has set its mind on once again detaining the future right here. In this paper I probe the question of how one place becomes continually endowed with futurity. Futurity; I argue; is in fact an essential part of a collective memory in the city: it is Shanghai’s genius loci. Moving from the Golden Age of modernity and cosmopolitanism of the 1920s and 30s; through the city under Communism; into the current global/digital city of Shanghai I inquire into they ways in which media and communication have been historically; and are at present; a backbone of the Shanghai imaginary. I further discuss how the future is both obsessively desired in Shanghai of today and at once under seizure since New Shanghai is; as much as it is a place of physical monumentality; an elusive and contradictory space of temporal co-existence as well as of hypermobility and hypermediation.