Article | MUM 2003. Proceedings of the 2nd International Conference on Mobile and Ubiquitous Multimedia | SmartRotuaari - Context-Aware Mobile Multimedia Services

Title:
SmartRotuaari - Context-Aware Mobile Multimedia Services
Author:
T. Ojala: MediaTeam Oulu, University of Oulu, Finland J. Korhonen: MediaTeam Oulu, University of Oulu, Finland M. Aittola: MediaTeam Oulu, University of Oulu, Finland M. Ollila: Norrk√∂ping Visualization and Interaction Studio, Link√∂ping University, Sweden \ MediaTeam Oulu, University of Oulu, Finland T. Koivumäki: Department of Marketing, University of Oulu, Finland J. Tähtinen: Department of Marketing, University of Oulu, Finland H. Karjaluoto: Department of Marketing, University of Oulu, Finland
Download:
Full text (pdf)
Year:
2003
Conference:
MUM 2003. Proceedings of the 2nd International Conference on Mobile and Ubiquitous Multimedia
Issue:
011
Article no.:
005
Pages:
9-18
No. of pages:
10
Publication type:
Abstract and Fulltext
Published:
2003-12-10
Series:
Linköping Electronic Conference Proceedings
ISSN (print):
1650-3686
ISSN (online):
1650-3740
Publisher:
Linköping University Electronic Press; Linköpings universitet


Export in BibTex, RIS or text

This paper presents the SmartRotuaari service system; which motivated by business and customer surveys provides a diverse set of consumer applications ranging from rapid and highly personalized mobile direct marketing to information; communication and payment services. We present results from the first field trial to show that SmartRotuaari provides a functional framework for large-scale field trials for the purpose of empirical evaluation of technology; new services; customer behavior and business models in real end user environment. Our work is based on a seamless cooperation between the various players in the R&D and business networks. To stimulate this cooperation we also extend our work to management research of value creating networks.

MUM 2003. Proceedings of the 2nd International Conference on Mobile and Ubiquitous Multimedia

Author:
T. Ojala, J. Korhonen, M. Aittola, M. Ollila, T. Koivumäki, J. Tähtinen, H. Karjaluoto
Title:
SmartRotuaari - Context-Aware Mobile Multimedia Services
References:

[1] Aittola M; Ryhänen T & Ojala T (2003) SmartLibrary - Location- aware mobile library service. Proc. Fifth International Symposium on Human Computer Interaction with Mobile Devices and Services; Udine; Italy; 411-416.


[2] Ajzen I (1991) The theory of planned behavior. Organization Behavior and Human Decision Processes 50: 179-211.


[3] Bagozzi RP & Dholakia U (1999) Goal setting and goal striving in consumer behavior. Journal of Marketing 63:19-32.


[4] Bellotti F; Riccardo B; de Gloria A & Margarone M (2002) User testing a hypermedia tour guide. Pervasive Computing 1:33- 41.


[5] Bornträger C; Cheverst K; Davies N; Dix A; Friday A & Seitz J (2003) Experiments with multi-modal interfaces in a contextaware city guide. Proc. Fifth International Symposium on Human Computer Interaction with Mobile Devices and Services; Udine; Italy; 116-130.


[6] Davis FD (1989) Perceived usefulness; perceived ease of use; and user acceptance of information technology. MIS Quarterly 13:319-340.


[7] Davis FD; Bagozzi RP & Warshaw PR (1989) User acceptance of computer technology: a comparison of two theoretical models. Management Science 35:982-1002.


[8] Davies N; Cheverst K; Mitchell K & Efrat A (2001) Using and determining location in a context-sensitive tour guide. IEEE Computer 34(8):35-41.


[9] Doz Y; Olk P & Ring P (2000) Formation processes of R&D consortia: which path to take? Where does it lead? Strategic Management Journal 21:239-266.


[10] Ekahau Positioning Engine (2003) http://www.ekahau.com/products/positioningengine/.


[11] Elisa mobilemall (2003) http://www.efodi.com/mobilemall/ineng.html.


[12] ePOLETTI (2003) http://www.epoletti.com.


[13] eStreet (2003) http://www.estreet.lu/.


[14] Fleck M; Frid M; Kindberg T; O’Brien-Strain E; Rajani R; Spasojevic M (2002) From informing to remembering: Ubiquitous systems in interactive museums. Pervasive Computing 1:13-21.


[15] Heikkinen M & Tähtinen J (2003) The formation processes ofan R&D network: a case study. Third International Conference on Electronic Business; Singapore; to appear.


[16] Hellström T & Jacob M (1999) Evaluating and managing the performance of university-industry partnership: from central rule to dynamic research networks. Evaluation 5(3):330-339


[17] Leiki Targeting (2003) http://www.leiki.fi/products.leiki.


[18] M√∂ller K; Rajala A & Svahn S (2002) Strategic business nets ‚Äď their types and management. Journal of Business Research 55.


[19] Octopus (2003) http://www.mobileforum.org/octopus.


[20] Parasuraman A (1997) Reflections on gaining competitiveadvantage through customer value. Journal of the Academy of Marketing Science 25(2):154-162.


[21] Peltonen J; Ollila M & Ojala T (2003) TimeMachine Oulu - Dynamic creation of cultural-spatio-temporal models as a mobile service. Proc. Fifth International Symposium on Human Computer Interaction with Mobile Devices and Services; Udine; Italy; 342- 346.


[22] Peters L; Groenewegen P & Fiebelkorn N (1998) A comparison of networks between industry and public sector research in material technology and biotechnology. Research Policy 27:255- 271.


[23] Testplats Botnia (2003) http://www.testplatsbotnia.com.


[24] Turban E; Lee JK; King D & Chung MH (2000) Electronic Commerce: A Managerial Perspective. Prentice all; Upper Saddle River.


[25] Van de Ven A (1992) Suggestions for studying Strategy process: a research note. Strategic Management Journal 13:169-188.


[26] Van de Ven A & Poole M (1995) Explaining development andchange in organizations. Academy of Management Review 20(3):510-540.


[27] Woodruff RB (1997) Customer value: The next source for competitive advantage. Journal of the Academy of Marketing Science 25(2):139-154.

MUM 2003. Proceedings of the 2nd International Conference on Mobile and Ubiquitous Multimedia

Author:
T. Ojala, J. Korhonen, M. Aittola, M. Ollila, T. Koivumäki, J. Tähtinen, H. Karjaluoto
Title:
SmartRotuaari - Context-Aware Mobile Multimedia Services
Note: the following are taken directly from CrossRef
Citations:
No citations available at the moment