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Publications for Mario Kienzler

Journal Articles

Mario Kienzler
  Value-based pricing and cognitive biases: An overview for business markets
  Industrial Marketing Management, 2018, 68, 86-94.

Mario Kienzler
  Does managerial personality influence pricing practices under uncertainty?
  Journal of Product & Brand Management, 2017, 26(7), 771-784.

Mario Kienzler and Christian Kowalkowski
  Pricing strategy: A review of 22 years of marketing research
  Journal of Business Research, 2017, 78, 101-110.
 Web of Science® Times Cited: 4

Conference Articles

Mario Kienzler
  Cognitive Biases as a Challenge to Value-Based Pricing in Business Markets
  Proceedings of the 2017 Winter AMA Conference, 2017.

Mario Kienzler, Christian Kowalkowski, Martin Hoshi Larsson and Per Carlborg
  Managerial Intuition in Price Setting: Boon or Bane?
  CBIM 2017 Workshop, Stockholm Business School, 19-21 June 2017, 2017.

Mario Kienzler and Christian Kowalkowski
  Pricing strategy: An assessment of 20 years of B2B marketing research
  30th IMP Conference, Bordeaux, France, 4-6 September, 2014.

Mario Kienzler and Christian Kowalkowski
  Service and Solution Pricing and Revenue Models: A Review and Categorization
  ISBM Academic Conference, San Francisco, USA, July 30-31, 2014.

Ph.D. Theses

Mario Kienzler
  Micro-foundations of value-based pricing and selling

  Fulltext PDF

Licentiate Theses

Mario Kienzler
  Pricing value and selling value: A view on individuals within organizations


Daniel Kindström, Mikael Ottosson, Patrik Thollander and Mario Kienzler
  Energitjänster i energibolag: ett ökat värdeskapande med kunden i fokus
  LIU-IEI-R, 240, 2015.

  Fulltext PDF


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Last updated: 2010-08-30